Be the beauty business
clients chase.
Pricing, marketing and money know-how for beauty pros. Free tools, honest guides and a weekly newsletter to hype you up and keep you motivated.
Hey, I'm Ash.
I'm a Melbourne nail tech running my own solo studio, with a past life in communications and copywriting. I started Stone Fruit Studio because the beauty industry is full of seriously talented people who were never taught the business bit.
Here you'll find the tools I built for my own desk, the pricing maths I wish I'd learnt sooner, and marketing that sounds like a real person wrote it. Because one did.
Ash x
Say hiFresh from the studio
Mini Pricing Calculator
Find your true cost per service in five minutes. The perfect place to start.
Pricing Calculator
The full version: every product, every overhead, every service, priced for real profit.
Service Timer
Time each service at your desk and see exactly where the minutes go.
Nail Tech Funnel Kit
Email sequence, DM scripts and booking prompts that turn followers into clients.
The Stone Fruit menu
(aka what we talk about)
Fresh off the blog
All postsHow to price BIAB in Australia (2026): a nail tech's guide to real profit
Product cost, time, overheads and the hourly rate you actually deserve. We do the maths on a builder gel set, step by step, so you can set a price and stop second-guessing it.
9 min readYour Instagram bio is doing too much
Three lines, one job: get the right client to tap Book. Here's how to write it.
5 min readThe 15-minute Friday money check-in
A tiny weekly ritual that keeps your numbers honest, without the dread.
6 min readJoin the Stone Fruit Club
One juicy email a week: a pricing tip, a marketing idea and something to try before Monday. Plus the Mini Pricing Calculator, free, the second you sign up.
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